Careful Presentation

Mike and Jackie of Tomie Raines Real Estate

Mike and Jackie Shulsky's

Careful Presentation making a "good" impression
Buyers make choices based on pictures, not on "puffed" up descriptions. If the pictures don't capture their imagination, they're not likely to read the description. We take pride in avoiding common errors we've found in other presentations.
The Cluttered Picture It's critical that the first impression be a good one. A cluttered picture with a basketball hoop, an automobile, or a massive tree in the foreground, distract the viewer's eye causing him to focus on the wrong elements. It was impossible to take a picture of this two-story, shown above, without including the basketball hoop in the shot. We improved the picture by digitally removing the distraction and showing off the home's front elevation.

It's difficult to ignore the basketball hoop.	A little effort can improve the picture.


The Out-of-Season Picture It's critical that your pictures change along with the seasons. A Listing that displays winter pictures long after leaves are on the trees will discourage viewings. Buyers searching for homes in June expect to see green lawns and flowers, not snowdrifts and barren trees. While buyers don't mind seeing summer pictures in the winter, they almost always click past winter picture in the summer. Their reasoning? "It looks like no one cares."


Nice picture...but not in July!	This is much better!


Dark Pictures Dark pictures, like the one on left, show off little more than the light coming through the window. These are practically useless and do nothing to stimulate interest in your home.


Too dark to be of any use.	The way you'd like this room to look.


Low Resolution Pictures Many Realtors invest in low quality camera equipment while some have even been know to use a cell phone to capture pictures of their client's home. The result is a distorted picture with very little clarity.


Low resolution camera.	High resolution camera.


Furniture Pictures Interior pictures should show off more than your furniture. The furnishings compliment the room, give it scale and make it more appealing. Furniture shouldn't be the subject of the picture. The picture on the right does a better job of presenting the room's size.


Showing off the furniture.	Showing off the room size.


The Wide Angle Lens In an attempt to make a room appear larger, some pictures are taken wide angle lens adapter that distorts the image like the one on the left. This adapter is not a substitute for a high quality wide angle lens.


Fisheye lens adapter.	High quality wide angle lens.

Lansing, East Lansing, Okemos, Haslett, Williamston, Webberville, Holt, Dimondale, Mason, Leslie, Dansville Stockbridge, Grand Ledge, Charlotte,
Potterville, Eaton Rapids, Vermontville, Olivet, Bellevue, DeWitt, Bath, St. Johns, Ovid, Elsie, Fowler, Pewamo, Westphalia, Fulton, Laingsburg, Perry, Portland

1400 Abbot, East Lansing, MI 48823, Suite 200

517-230-2656

Email:
mikeandjackie@tomieraines.com

Member of the Greater Lansing Association of Realtors
Michigan Association of Realtors National Association of Realtors
Realtor.com